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MY BOOK PICK
OF THE MONTH

Built to Sell

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

ABOUT ME

Keith Orlean
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Keith Orlean is a seasoned entrepreneur and sales and marketing expert with a passion for innovation and success. Throughout his life, he has dedicated himself to creating and growing successful businesses across a variety of industries. His entrepreneurial spirit and leadership abilities have allowed him to achieve significant success and recognition in his field.

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